Catalog without structure
When categories and filters do not help users find a product.
SolutionOperational Content Leader
From Chaos to System
Armenian e-commerce is often about chaos.
I’ve been inside that reality: unclear product pages, misplaced categories, weak SEO structure, repetitive tasks, and endless manual work.
Today, I help turn that chaos into a content operating system — clear, manageable, and focused on results.
Shall we turn the mess into a system?
Armen Mkhitaryan2020+operational experience
6+projects
60,000product SKUs
AI + QAprocess control
I BUILD
Systems, not chaos
As an operational lead, I aim to use the resources available to me so that the dull, demotivating routine of doing tasks and producing content for its own sake becomes a workflow that gives real drive.
Let's connect01
analysis of causes and constraints
02
clear solution structure and priorities
03
standards, checklists, roles and QA
04
focus on a result that can be retained
Practical results
Selection
Workflow
How I work
Diagnosis
Through an audit, I identify the obstacles: structure, data, areas of responsibility, and the user journey.
Rules
I define roles, quality criteria, and decision-making rules.
Implementation
I introduce rules and areas of responsibility, building the workflow from A to Z.
Control
I measure the outcome, check quality, and adjust the workflow when needed.
I do not sell knowledge, I share experience
FORMATS
The format depends on the problem: diagnosis, mentorship or operational participation.SYSTEM
audit of catalog, team and process
When the cause of website, catalog, or team problems is unclear.
- catalog and category structure
- filters and SEO
- cards, visuals and UI/UX
- problem map and priorities
TEAM | INDIVIDUAL
content manager development and standards
For specialists and teams that need shared rules, ownership, and quality control.
- training
- task standards
- error review
- quality and responsibility
- AI as an assistant
RESULT
operational participation in small e-commerce projects
For small e-commerce projects that need coordination of content, website and workflow.
- operational coordination
- catalog and UI/UX logic
- SEO and filtering
- visual standards
- result control
Sharing experience
I am ready to help in any format and for any duration, depending on the nature of your challenge and request.
My contacts