Operational Content Leader
Armen Mkhitaryan
From Chaos to System: Catalog, Product Cards, SEO, UI/UX, Standards
Armenian e-commerce is often built around chaos rather than systems.I’ve been inside that reality: unclear product pages, misplaced categories, weak SEO structure, repetitive tasks, and endless manual work.Today, I help turn that chaos into a content operating system — clear, manageable, and focused on results.Shall we turn the mess into a system?
Operational Content Leader
Armen Mkhitaryan
From Chaos to System: Catalog, Product Cards, SEO, UI/UX, Standards
Armenian e-commerce is often built around chaos rather than systems.I’ve been inside that reality: unclear product pages, misplaced categories, weak SEO structure, repetitive tasks, and endless manual work.Today, I help turn that chaos into a content operating system — clear, manageable, and focused on results.Shall we turn the mess into a system?
FROM CHAOS TO SYSTEM
I build content systems where there is chaos: from categories, filters, SEO and product cards to standards, website visual logic, UI/UX connection and large-team coordination.
Catalog structure
Categories, filters and product cards should work as one system.
Operational management
Systematic tasks, standards and team management turn chaos into a manageable process.
Content + UI/UX + visuals
Content works when both UI/UX and graphic design work.
FROM CHAOTIC TASKS TO OPERATIONAL SYSTEM
My path grew from product cards and SEO into catalog structure, website visual logic, standards, AI workflows and team leadership.
E-commerce Content Manager
Product cards, SEO text, categories, bulk SKU work and first quality standards.
Catalog and coordination
Categorization, attributes, filters, CMS, marketplaces and content management.
Operational Content Leader
Large-team coordination, standards, quality, AI automation and operational content development.
OPERATIONAL RESPONSIBILITY
2025+ · Content Lead · Domus LLC
WHAT I SOLVE
My work is not texts, but noticing systemic problems in catalog and filtering, product cards, SEO, UI/UX, graphic design and the team, then turning them into a working process.
Catalog without structure
- category tree audit
- filtering logic
- attribute rules
Team without standards
- task standards
- ownership areas
- QA checklists
Product cards without system
- card templates
- SEO structure
- visual completeness
Content and UI disconnected
- UI/UX logic
- content blocks
- product choice journey
Visuals without meaning
- visual standards
- banner logic
- quality control
AI without process
- prompt systems
- bulk scenarios
- quality review
How chaos becomes a system
First, identify where the system breaks: catalog structure, filters, product cards, SEO, visuals, team or task flow.
Root-cause diagnosis
First, identify where the system breaks: catalog structure, filters, product cards, SEO, visuals, team or task flow.
Standards and ownership
After diagnosis come rules: ownership, card standards, quality checks and team decision logic.
Result control
A system works only with regular checks: card QA, attributes, visual logic, SEO and user journey.
Operational focus areas:
PROJECTS
Not a project list, but examples of areas where chaos becomes a managed process: catalog, team, SEO, filters, UI/UX and visuals.
INNOTEK
2023-2025 · 10,000 SKU · content in Armenian, English and Russian.
IE Anna Vartanova
2023-2024 · 500 SKU · 2,000+ infographics and texts for Wildberries.
EYVA atelier & more
SMM · $20 budget generated 80+ leads · Wildberries: 10+ SKU from a local producer.
DOMUS
2025+ · 30,000+ SKU in the system · Bitrix24 ERP Smart Process integration.
Ozon technical partner
Technical and content support for Ozon: product cards, structure and working process.
Armenian Export Center eBay project
2021-2022 · 30+ partners from Armenia · 3 sales in the first 2 weeks.
Operational scale
Areas that require quality management, not one-off text writing.
DOMUS
INNOTEK
CONTENT SYSTEMS MANAGEMENT
The focus is not on tools, but first on the ability to assemble a system: content audit, problem diagnosis, standards implementation, team development and content strengthening through connection with SEO, UI/UX and analytics tools.
Card structure
Categories
SKU logic
Multilingual content
Content QA
Leadership through systems
Result does not come from more tasks. It comes from structure: right categories, clear standards, a strong team, quality control and content connected to user experience.
FORMATS
The format depends on the problem: diagnosis, mentorship or operational participation.
DIAGNOSIS
For situations where the site, catalog or team works chaotically and the cause is unclear.
- catalog and category structure
- filters, attributes and SEO
- cards, visuals and UI/UX
- More features
MENTORSHIP
For a team that needs rules, ownership, checklists and systematic thinking.
- team training
- task standards
- error review
- More features
OPERATIONS
For small e-commerce projects that need coordination of content, website and workflow.
- operational coordination
- catalog and UI/UX logic
- SEO and filtering
- More features
Included in every format
Need another format?
Describe where the chaos is: catalog, team, filters, SEO, cards, UI/UX or visuals.
Diagnosis
First cause, then solution
Standards
The team should understand quality
System
Should work after implementation
CONTACT
Write if you want to discuss content system, team, catalog, website or mentorship.
Quick response
I respond as quickly as possible. I prefer written communication, but if needed we can organize a video call within 3 days.